A Blog on Marketing & Packaging

Putting Fun in Fundraisers

Posted by: Directions Inc on: September 9, 2010

Directions DonatesDirections’ Back-To-School Luncheon Encourages Employees to Donate School Supplies

Even if you don’t have kids in school, it’s hard to ignore that a new school year is beginning. Ads for school supplies are everywhere because kids typically have a list of 20 or more items their schools require them to have for the year.

Directions recently held a back-to-school event to help students in our local community who are in need of supplies, and to bring agency employees together for a little fun.

The event started with a school bus ride down memory lane. “Lunch ladies” with hairnets and white aprons served employees Sloppy Joes, tater tots, corn, mixed fruit and ice cream cups (with little wooden spoons) on sectioned lunch trays. Each “student” got a carton of milk — white or chocolate — with a bendy straw. The lunch-table chatter included lots of “when I was in school” stories and renditions of Adam Sandler’s “Lunchlady Land” song.

Employees were given a list of school supplies required by area schools and were encouraged to bring in 10 school supply items. In return, they received a chance to win a pair of tickets to a Green Bay Packers pre-season game.

The event brought in a collection of school supplies worth approximately $350, which the company donated to the Neenah Joint School District, to be divided among the area schools. The organization was pleasantly surprised by the donation.

As an agency, we like to exercise our creativity in everything we do and have fun while we work. Events like this have helped us bond with our co-workers, enjoy coming to work at Directions, and share our prosperity with others in the community.

Having worked at Directions for most of my career, I wonder, “do other companies encourage similar internal events?” We’d love to hear what kind of things your company does to encourage participation in community giving, and the ways you make work fun for your employees and co-workers.

Sarah, Public Relations Coordinator

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About Directions

About DI Directions is an integrated marketing and packaging communications agency with more than 50 years of experience in connecting our clients’ brands with their customers.

For business-to-business, business-to-consumer and nonprofit companies, our integrated marketing solutions meet precise marketing objectives with high-impact creative and measurable results.

We are unique because we are small enough to be nimble and flexible on daily requests, but large enough to handle large-scale projects within tight timeframes.

We offer access to an in-depth pool of knowledge from more than 50 professionals within six key areas under one roof: packaging production, packaging design, research & strategy, marketing communications, interactive and public relations.

www.directions.com

Strategic Creative that Connects!

About Kay

I have 20+ years advertising, marketing and branding experience for internationally known industry leaders. I am adept at strategic planning and working with multiple brands and consumer segments.

About Tom

I have more than 15 years of marketing and public relations experience which follows 17 years as a newspaper journalist. I know how to tell your story to your target audiences.

About Todd

I have more than 25 years of experience in business-to-business and business-to-consumer marketing, package development, brand refinement and
brand promotions. I find success in creating emotional connections to brands.

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