Directions Inc. PR Efforts Help Garner Positive Media Coverage Across Northeast Wisconsin for ‘Green’ Initiative
Posted by: Directions Inc on: August 20, 2010
- In: Advertising | Directions | Marketing | Media | Public Relations
- Comment!
SCA Tissue North America recently turned to its PR team at Directions to help plan, manage and promote a community event and dedication ceremony, held July 21, 2010, that marked the official startup of four wind turbines at its Service Excellence Center in the Town of Menasha, Wis.
The event, “Let’s Zero In On Energy Independence,” was designed to highlight the company’s ongoing commitment to sustainability while also raising awareness of alternative energy and conservation. SCA executives and state and local dignitaries were featured in the dedication ceremony. A community green fair, with dozens of exhibitors, increased public involvement.
The Directions PR team for the SCA Tissue account –Tom Lyons, Sarah Pitsch and Holly Jensky, assisted by intern Emma Giertz – worked seamlessly with SCA Tissue employees on everything from strategy to event management to pre- and post-event publicity. This dedicated group of agency and client employees quickly bonded into a self-described “Team Turbine.”
As a result of this campaign, the event, the turbines and the company’s sustainability message received extensive coverage by media in Northeast Wisconsin, including print, television, websites and environmental blogs. More stories are still in the works. Some examples of the coverage include:
Pre-event
- Renew Wisconsin, blog, 6/24/10
- ECOS-Fox Valley, online, 6/24/10
- Marketplace Magazine, online, 7/19/10
- Home Energy Alternatives, online, 7/20/10
- Appleton Post-Crescent, print and online, 7/20/10
Day of the event
- Marketplace Magazine, online, 7/21/10
- Dwd.wisconsin.gov, online, 7/21/10
- Wispolitics.com, online, 7/21/10
- Racine News, online, 7/21/10
- Fox-11, TV, 7/21/10
Post-event
- Renew Wisconsin, blog, 7/22/10
- Fox-11, TV, 7/22/10
- BizTimes.com, online, 7/23/10
- Neenah News-Record, print and online, 7/27/10
“The Directions team helped us achieve excellent results for our Wind Turbine event,” said Cindy Stilp, Marketing and Communications Director, SCA Tissue North America. “From drawing hundreds of attendees to the community event, to inviting key local and state dignitaries to the dedication ceremony, and obtaining print and TV media coverage that highlighted our sustainability commitment, ‘Team Turbine’ did a wonderful job for SCA.”
Holly, PR Manager
Leave a Reply
About Directions
 |
Directions is an integrated marketing and packaging communications agency with more than 50 years of experience in connecting our clients’ brands with their customers. For business-to-business, business-to-consumer and nonprofit companies, our integrated marketing solutions meet precise marketing objectives with high-impact creative and measurable results. We are unique because we are small enough to be nimble and flexible on daily requests, but large enough to handle large-scale projects within tight timeframes. We offer access to an in-depth pool of knowledge from more than 50 professionals within six key areas under one roof: packaging production, packaging design, research & strategy, marketing communications, interactive and public relations. |
About Kay
About Tom
About Todd
brand promotions. I find success in creating emotional connections to brands.
